- -A total of 10,168 people were empowered with knowledge at the most important fashion and business trade show of Latin America.
- With 12 conferences the first day, and 10 the second, the Inexmoda – UPB Knowledge Pavilion ratified the importance of keeping up-to-date and sharing knowledge in the national industry.
- Twelve practical and dynamic workshops for businesspeople closed the third day of academic programming at Colombiamoda, Colombia’s Fashion Week®.
- The topic of this year–centered on strategy, business models, and chain of value–turned out to be a great attraction for the visitors.
- Feminine sensuality and her Latina figure were explored from all the apparel worlds.
- Handcrafted garments with a definite Colombian sense of belonging were highlighted during this day.
- Garments with an authentic and pragmatic seal framed the production of designer Jorge Duque, in the Banco de Bogotá and Carrusel magazine runway.
- Colombiamoda 2017, included Textiles2 again in their comercial showcase, a trade show focused on nletting buyers know what is available in terms of textiles, package deals, supplies, technical textiles, and specialized services for the second semester of the year.
- This edition of Colombia’s Fashion Week claimed 90 exhibitors, 70 with textiles and supplies, and 20 with package deals.
- Tecnology, innovation, and design were the main components of this space.
- Through 12 conferences, the axis of knowledge of the Trade show highlights the changing forces that penetrate the fashion industry, impacting the value chain and forcing it to rethink what is to be done with the industry.
- The Inexmoda – UPB Knowledge Pavilion gave leadership to the national industry, publishing success stories and good practices for others to follow.
- In the framework of the academic agenda, the three winners of Latinoamérica Habla–the competition for students, sponsored by Cotton USA, hat discovers Latin American young design talent–were recognized.
- Prints and weaves are main players in this edition of Colombiamoda 2017.
- The exploration of silhouettes is more evident in local brands each time they participate in the runways of Colombia’s Fashion Week.
- The versatility of proposals during the catwalks was complemented by the creations of renowned experts in hairstyling, makeup, and nails, at the hands of Wella Professionals, Max Factor, and Sally Hansen.
- The Trends Forum, Vogue Talents Corner, and the Summer Party TigoUne-Discovery Home & Health, opened the fashion components of the 28th edition of Colombiamoda, Colombia’s Fashion Week.
- The Trends Forum of the Inexmoda Fashion Lab, was the place where exhibitors, buyers, and visitors began their tour through the Trade show in order to save time and discover quickly the exhibitors’ proposals of commercial samples.
- The Vogue Talents Corner and the Summer Party TigoUne-Discovery Home & Health, displayed the Colombian creativity and talent of the country’s fashion industry.
- The President of the Republic, Juan Manuel Santos, shared Inexmoda´s call to optimism for the recovery of the sector, announcing support measures.
- The governor of Antioquia, Luis Pérez Gutiérrez, and the mayor of Medellín, Federico Gutiérrez Zuluaga, shared the President’s call to the recovery of the economy and local jobs.
- He reported over $66,000 million COP (approx. USD $22 million) more in Bancoldex credits, and more severity in the struggle against contraband, which affects Colombian jobs and business sales in the sector.
- Colombiatex de las Americas closes with approximately USD $326M in business expectations.
- During these three days, around 21,924 national and international visitors attended the Tradeshow.
- The Inexmoda – UPB Knowledge Pavilion hosted almost 8,229 people, and the Trends Forum, 1,155.
Within the Framework of Colombiatex de las Américas Began the Business Conference of the Fashion System
On this second day of Colombiatex, began the first Business Conference surrounding the Fashion System, a scenario led by ProColombia in alliance with Medellin Mayor’s Office and sponsored by Inexmoda, which pursues the creation of business opportunities by favoring dynamics that allow exhibitors to open their markets world-wide, a place where they can introduce their exportable supply to international buyers from more than 16 countries.
«The Mayor’s Office joins this Business Conference due to the fact that Colombiatex de las Américas is one of the most influential Tradeshows for the city in terms of business, and that is also one of the strongest bets on the Fashion System. Antioquia holds almost 50% of the national production of all kinds of goods related to apparel, textiles, design and fashion. For this reason, the Mayor’s Office, within its strategy to approach different markets has made an alliance with ProColombia to present the first Business Conference of the Fashion System. We foster spaces and platforms for entrepreneurs to close business deals, to push the industry forward and, consequently, create new job opportunities, » added Maria Fernanda Galeano, Secretary for Economic and Social Development of Medellin Mayor’s Office.
The Inexmoda – UPB Knowledge Pavilion encourages experimentation in 2017
Inexmoda, within the framework of Colombiatex de las Américas 2017, decided to bet on the #NewGame, core concept for the Tradeshow that also took over the Inexmoda – UPB Knowledge Pavilion during these three days, reassuring the significance of keeping an open mind to innovation, as well as being connected with the ever-changing environment of textile apparel-industry among the assistants.
On its last day, this academic scenario of 21 conferences and 15 experimental workshops (Thursday, January 26th,) seeks to put «theory into practice, » and to put the talent of those interested in the Fashion System to test. This space will have the support of experts and entrepreneurs that wish to share their knowledge on subjects related to the consumer’s emotions, products and services development, and validation of new business models.
«We want to co-create and to strengthen the Fashion System in a merged type of way, in order to get students, self-starters and entrepreneurs to develop effective competing abilities for this industry, one of the most evolving industries in the world, and that, likewise, brands and companies become more competitive by using structured business models that aim to address and solve their consumers’ real problems, » added Luz Adriana Naranjo, directress of Strategic Transformation for Inexmoda.
Denim, a Historical Fabric That Has Transformed the Industry and That Still Prevails in Colombiatex
The Denim Day of Colombiatex de las Américas vibrated with the visitors during the second day of the Tradeshow. For five years, Inexmoda has paid tribute to this revolutionary fabric that has made history in the fashion world due to its impact and evolution through countless generations, managing to adapt itself to the different lifestyles of the consumers.
«One could say that this ‘fantastic adventure that takes place today began in 1871, when Levi Strauss officially registered a patent on the garment that later on would be called jean, name that remains to these days. Around its conception and throughout the times, a lifestyle, a way to dress has been developed. The essence of denim (its distinctive Indigo color) and its specific fabric, has managed to remain throughout the years. It has been able to adapt to the times, to the needs, to trends, without losing its essence, nonetheless. It is a timeless, iconic garment. It has no age. It’s democratic, » stated Carlos Mario Gómez, director of Marketing for Levi’s Colombia.
Denim in numbers
In 2016, according to the numbers collected by the Fashion Observatory Inexmoda – Raddar, the national accrued balance for denim was COP$14,1 trillion divided as follows: COP$9,5 trillion on jeans wear for men consumption; COP$3,9 trillion on jeans wear for women; and COP$662 thousand million on jeans wear for children. The five main cities with the highest denim consumption in 2016 were: Bogota with COP$2,9 trillion; Medellin, COP$1,1 trillion; Cali, COP$642 thousand million; Barranquilla, COP$500 thousand million; and Bucaramanga, COP$313 thousand million.
- Ecuador takes part in the Tradeshow with the biggest delegation, with a total of 178 buyers coming from this country.
- United States-based companies look for off-shore manufacturers and trims and fittings here, driven by the benefits of the Free Trade Agreement in force with Colombia.
- Between this Wednesday and this Thursday, a business conference surrounding the Fashion System will be held, led by ProColombia with the support of Medellin Mayor’s Office and Inexmoda.