In Colombiatex de las Américas, the match for the #NewGame has already begun, and technology has the leading role
A 11,600 m2 trade show is the scenario that fosters the gathering of 510 exhibitors from countries such as Colombia, India, Spain, Brazil, Mexico, Ecuador, Peru, Singapore, Italy, United States, among others, with approximately 1,800 international buyers from 60 countries, and 13,000 national buyers, all seeking to boost businesses around trims and fittings, technical textiles, chemical products, machinery and equipment, specialized services, and full package for the textile and apparel industry.
“It is absolutely remarkable that, despite these times of economic uncertainty, we open the doors of Colombiatex de las Américas, and that few hours away from the grand opening, spirits are running high for the Tradeshow, with such noticeable energy for doing business in the atmosphere, and having an expanded space for technology has had a positive impact on the attendants. «I have just finished exploring the Yellow Pavilion, where digital graphic printing component is located, and all the exhibitors are busy, proving that technology pays off: it optimizes productive procedures, it guides manufacturing, it brings the consumers closer, and, in that way, assisting data, inventory, and restocking analysis, etc., » stated Clara Henríquez, directress of Trading Platforms of Inexmoda.
“Unlike conventional printing, the digital one allows producing up to a meter of fabric; it allows playing with diverse patterns, and the contact against the fabric becomes more genuine. The period of delivery can be almost 60% faster, and this optimizes all internal processes in the production chain, making possible for them to have higher stock rotation, by identifying final consumer’s response to the product.
Colombiatex: a showcase to know all the fashionable trends for textiles, trims and fittings, and color for the season
“Color, trends, and knowledge: this is how the Trends Forum of Colombiatex de las Américas opened on its first day of the Tradeshow. This space is considered to be the “must-see spot” for the attendants, because it will provide them with a clear roadmap to help them find the textiles and trims and fittings they are looking for, according to the needs of each brand or designer.
«Colombiatex is really big Tradeshow; for this reason, we decided to change the way we presented the Trends Forum, by dividing the space in product classes in order to speed up the visit for the buyers and visitors, so that they easily identify the specific stands where they can find the textiles and trims and fittings they require. For today, we need readily, easy to understand information, » stated Martha Cálad, directress of Inexmoda’s Fashion Lab.
Martha Cálad was the one in charge of beginning the knowledge segment that takes place in this space, where textile concepts for the Spring/Summer 2017 season were discussed, crucial information for the companies of the Fashion System to become involved with the New Game, main concept of the Tradeshow that invites to understand the consumer, and to act promptly, two forces that come together to meet the challenge.
Today Wednesday, January 25th, Colombiatex de las Américas extends an invitation to all attendants to wear their best denim look to pay tribute to this iconic fabric that has taken over the fashion world.