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Within the Framework of Colombiatex de las Américas Began the Business Conference of the Fashion System

On this second day of Colombiatex, began the first Business Conference surrounding the Fashion System, a scenario led by ProColombia in alliance with Medellin Mayor’s Office and sponsored by Inexmoda, which pursues the creation of business opportunities by favoring dynamics that allow exhibitors to open their markets world-wide, a place where they can introduce their exportable supply to international buyers from more than 16 countries.

«The Mayor’s Office joins this Business Conference due to the fact that Colombiatex de las Américas is one of the most influential Tradeshows for the city in terms of business, and that is also one of the strongest bets on the Fashion System. Antioquia holds almost 50% of the national production of all kinds of goods related to apparel, textiles, design and fashion. For this reason, the Mayor’s Office, within its strategy to approach different markets has made an alliance with ProColombia to present the first Business Conference of the Fashion System. We foster spaces and platforms for entrepreneurs to close business deals, to push the industry forward and, consequently, create new job opportunities, » added Maria Fernanda Galeano, Secretary for Economic and Social Development of Medellin Mayor’s Office.

 


The Inexmoda – UPB Knowledge Pavilion encourages experimentation in 2017  

Inexmoda, within the framework of Colombiatex de las Américas 2017, decided to bet on the #NewGame, core concept for the Tradeshow that also took over the Inexmoda – UPB Knowledge Pavilion during these three days, reassuring the significance of keeping an open mind to innovation, as well as being connected with the ever-changing environment of textile apparel-industry among the assistants.

On its last day, this academic scenario of 21 conferences and 15 experimental workshops (Thursday, January 26th,) seeks to put «theory into practice, » and to put the talent of those interested in the Fashion System to test. This space will have the support of experts and entrepreneurs that wish to share their knowledge on subjects related to the consumer’s emotions, products and services development, and validation of new business models.

«We want to co-create and to strengthen the Fashion System in a merged type of way, in order to get students, self-starters and entrepreneurs to develop effective competing abilities for this industry, one of the most evolving industries in the world, and that, likewise, brands and companies become more competitive by using structured business models that aim to address and solve their consumers’ real problems, » added Luz Adriana Naranjo, directress of Strategic Transformation for Inexmoda.

Denim, a Historical Fabric That Has Transformed the Industry and That Still Prevails in Colombiatex

The Denim Day of Colombiatex de las Américas vibrated with the visitors during the second day of the Tradeshow. For five years, Inexmoda has paid tribute to this revolutionary fabric that has made history in the fashion world due to its impact and evolution through countless generations, managing to adapt itself to the different lifestyles of the consumers.

«One could say that this ‘fantastic adventure that takes place today began in 1871, when Levi Strauss officially registered a patent on the garment that later on would be called jean, name that remains to these days. Around its conception and throughout the times, a lifestyle, a way to dress has been developed. The essence of denim (its distinctive Indigo color) and its specific fabric, has managed to remain throughout the years. It has been able to adapt to the times, to the needs, to trends, without losing its essence, nonetheless. It is a timeless, iconic garment. It has no age. It’s democratic, » stated Carlos Mario Gómez, director of Marketing for Levi’s Colombia.

Denim in numbers 

In 2016, according to the numbers collected by the Fashion Observatory Inexmoda – Raddar, the national accrued balance for denim was COP$14,1 trillion divided as follows: COP$9,5 trillion on jeans wear for men consumption; COP$3,9 trillion on jeans wear for women; and COP$662 thousand million on jeans wear for children. The five main cities with the highest denim consumption in 2016 were: Bogota with COP$2,9 trillion; Medellin, COP$1,1 trillion; Cali, COP$642 thousand million; Barranquilla, COP$500 thousand million; and Bucaramanga, COP$313 thousand million.

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  • The tradeshow comes to an end with business expectations for approximately USD$ 399 million, with a 17% growth regarding 2015; this dynamic was possible thanks to the 21% increase of national and international buyers on this edition.
  • The leading categories that contributed to these results were: Formal Casual; Jeans Wear; Children’s wear; and Footwear and Leather goods, which demonstrate a deeper understanding of the Fashion System.
  • The largest share of buyers came from Mexico, Costa Rica, United States and Ecuador.
  • The participation of exhibitors from Portugal, Peru, Mexico, Brazil, Spain and United States was one the highlights of the trade exhibition.
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