The businesses that Colombiatex de las Américas promotes

  • 70 international buyers, of the 331 invited by ProColombia, keep 300 appointments at the Business Roundtable.
  • Shapewear, underwear, swimwear and industrial uniforms are among the most popular segments.
  • International buyers recognize the quality, technology and good prices of Colombian production.

January 2018. For the second consecutive year,  Inexmoda,  The Institute that Knows, Connects and Transforms the Fashion System, convened international buyers and national exporters to the Business Roundtable within the framework of the Colombiatex de las Américas Tradeshow, in alliance with ProColombia (Ministry of Commerce, Industry and Tourism) and the Mayor’s Office of Medellin (Ministry of Economic Development).

Of the 331 international buyers from 24 countries who are invited by ProColombia to the Tradeshow, 136 are attending for the first time. 70 buyers from 17 countries participate in the Business Roundtable, in which they will keep more than 300 appointments over two days (Wednesday and Thursday) with 90 national exhibitors from 8 departments.  As Juliana Villegas Restrepo, the Vice President of Exports of ProColombia pointed out, “This Industry is a very important initiative for ProColombia to increase non-mining-energy exports.

Together with Carlos Eduardo Botero Hoyos, Chief Executive of Inexmoda, and the secretary of Economic Development of Medellín, María Fernanda Galeano, ProColombia welcomed international buyers, who continue to appreciate the quality of Colombian production, the competitive prices, the ease of doing business and the high-quality service and organization of the national exhibitors.

The Mexican company Vicky Form is one of the big buyers of lingerie, corsetry, swimwear, shapewear (girdles, bodices, jeans, leggings and sportswear with compression qualities) and underwear. This firm is looking for new suppliers for its 300 own stores and for its commercial channels (boutiques, department stores and other customers). It offers four catalogs per year. “We need to find very competitive prices to close deals that make a difference with what we have in Mexico” commented Aracelly Guerrero, executive of the company.

Shapewear is one of the fastest growing segments in exports, with annual sales between   35 and 40 million USD, according to ProColombia. “We first started selling post-surgical garments -for post-operative treatments of aesthetic surgeries- and then as everyday modeling garments, offered to a very specific market: Latino consumers in the United States, Spain, Mexico and Central America and other markets

According to the opinion of several buyers, “What is natural, aesthetic and the healthy is fashionable” and for that reason, this sector has been gaining strength in exports. In fact, great innovations are already being presented, with the incorporation of healthy materials in fabrics and garments.

The company InduAndes, of Peru, also came searching for that type of garments, as well as textiles and clothing (homewear, lingerie, sportswear and underwear). Janneth Parra Moreno, executive of that company, estimated that she could place orders for $28,000 USD because she has found good products with very competitive prices. “I see that the tradeshow is moving a lot and that they are doing the job very well”, she commented.

However, other buyers came to look for other product segments. This is the case of Duban Buitragol, of the company BlackLabelBikel, of Mexico, manufacturer and marketer of specialized garments for motorcyclists, in the so-called ‘denim techniques’. They already have a good provider in Bogotá, Turkey and other countries, but are looking for another company in Antioquia, with a purchase estimate between $4-5 million USD in this second semester of 2018. “We recognize the quality and good prices of Colombian production.”

On the other hand, Alcides López and his wife Alexandra Martín, from Puerto Rico, came to the Business Roundtable to look for special fabrics for baby clothes. Currently they import from Spain and India to manufacture at their ally’s factory in Bucaramanga (MarAcuario) to export to the United States and Puerto Rico.  They estimated that they could do business for somewhere between $15,000-20,000 USD .

Alejandro Hernández, of the Mexican company Textiles Aguascalientes, is at the Tradeshow looking for someone to offer him pants as part of a complete package deal. He estimates an annual demand for some 80,000 units and annual purchases in several countries for about $500,000 USD , of which he expects to conclude a good deal at the Business Roundtable held in Plaza Mayor, within the framework of the Colombiatex de las Américas Tradeshow, until this Thursday, January 25.

Colombian exhibitors continue to be leaders in Latin American demand.  They will continue to close business deals, positioning and making visible their brand at Colombiatex of the Americas, which in its 30th edition will continue to have a positive impact on the companies of the Fashion System throughout today and tomorrow on its third and last day.

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