The Swimwear World, its prints and handcrafted techniques were highlighted during the first day of Colombiamoda 2017

  • Prints and weaves are main players in this edition of Colombiamoda 2017.
  • The exploration of silhouettes is more evident in local brands each time they participate in the runways of Colombia’s Fashion Week.
  • The versatility of proposals during the catwalks was complemented by the creations of renowned experts in hairstyling, makeup, and nails, at the hands of Wella Professionals, Max Factor, and Sally Hansen.

July 2017. The first day of Colombiamoda 2017 ratified once again its importance as a fashion, knowledge, and business platform of the Fashion System in Latin America, where year after year a large number of local and international proposals are gathered and reinforced.

NonStop, Moda a la Colombiana and Puntamar began the day, a young brand that showed a collection with versatile and non-conventional silhouettes accompanied by pieces of gold-plated jewelry. Papel de Punto, on the other hand, showed us its “Tangente” collection, a story alluding to change and metamorphosis, through geometrics applied to industrial weaves.

The Andrés Pajón firm, for the fourth consecutive time at Colombiamoda, brought us its Spring-Summer 2018 collection, inspired by the natural and cultural richness of Colombia, where the traditional town of Mompox becomes the main character.  Spanish and Oriental influences were seen in frills, feathers, organzas, silks, wools, and silhouettes that represent a romantic and sophisticated woman.  Filigree, as a traditional technique of the town, was seen throughout the catwalk, and as a novel proposal, masculine attire surprised the audience.

“Interlatino” was the name of this year’s runway led by Fashion Design students from Areandina (Pereira, Bogotá, and Medellín). Explosions of color, diverse textures, and special handcrafted work stressed these conceptual runways, to the sound of traditional rhythms from the Latin American continent.

The afternoon began with the Christian Colorado along with Nickelodeon, SpongeBob Gold runway, and the TvyNovelas along with Phax y Payless Shoes, bringing us big show personalities with sophisticated designs and prints in each one of their silhouettes.

The Alcaldía de Medellín runway in the framework of the Épica: Innovation Challenge Project has placed itself as a platform for young entrepreneurs projected to create sustainable businesses through knowledge and visibility.  This year, one of their representatives was the Noise Lab brand, with a collection filled with contrasts and a great variety of shapes and forms. Tops, bottoms, and body suits accessorized with harnesses represented a bold woman, empowered by her body.

In the runway M, designer María Luisa Ortiz and art director Diego Guarnizo, leaders of SOY brand, joined with Modo Rosa and Arkitect, a Grupo Exito brand.  This collection was inspired by the story of Rosa Maria, as an example of tenacity and strength in her battle against breast cancer. As a result, we saw a wardrobe full of identity and a feeling of belonging, combined with accessories by Colombian artisans.     

Parallel in the El Cubo space, we had new design talents such as Lina Osorio Design, Fashion and Accessories; Aleja Radi Swimwear, bathing suits; Elena Plus Clothing, designs for plus sizes; Le Petit Mort, masculine attire; and Pura, with a feminine proposal framed in the Épica- City of Medellín project.

The long-awaited close of the day will be by Leonisa–“Like you—No one”, with  a great visual and dance show–will do homage to all the different body types and versatility of the Latina woman.  

Tomorrow, on the second day of the Trade show, fashion will continue to empower with designer Jorge Duque and some brands such as Mullier, Chamela, and Carmen Steffens, to name a few. Discover the complete program at or through the Inexmoda app, available free at the App Store and Play Store.